This article points to the success of the federal government’s graphic ad campaign that ran for 12 weeks during the spring and early summer. Using real diseased smokers to help “nudge” consumers into kicking the habit, one ad shows a woman named Terri (pictured) starting her day by putting in false teeth, pulling on a wig, and inserting a hands-free electro-larynx device. The campaign generated 192,000 (double the usual number) extra calls to its national toll-free quit line, 800-QUIT-NOW and 417,000 (triple the usual number) of new visitors to www.smokefree.gov, its website offering cessation tips. Spearheaded by the Centers for Disease Control and Prevention, The CDC spent $54 million, a small amount compared to the $10 billion the tobacco companies spend annually on marketing their products. The CDC is planning a similar campaign for next year.