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Priority Populations Social Media Message Library

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How to use this library

First, find a post you want to use by clicking on "Expand >>". These are posts on priority populations! Follow the instructions for Twitter or Facebook.


Facebook Posts

Next, copy the caption. We’ve written short, attention getting captions that include links to trustworthy sources. Feel free to use exactly what we wrote or customize them to make them more interesting to your community. Once you’ve got your caption, paste it into the “Write a post…” field on your Facebook page.

Now you want a good image. You can use the images we’ve provided (to download, right click the image, and select “Save image as”), or you can pick your own visually interesting and relevant image. If you don’t have your own images, use TECC’s free image gallery for tobacco control. Upload the image to your post, click “Publish”, and that’s it!


LGBT adults smoke up to 2.5x more than their peers. Big tobacco doesn’t discriminate, it targets.


The tobacco industry has exploited American Indian cultures, using valued traditions to promote tobacco use. This has contributed to American Indian communities having the highest rate of smoking in California.


Heart disease, cancer, and stroke: the 3 leading causes of death among African Americans. What do they have in common? They are all smoking-related illnesses.


To big tobacco, Asian Americans are just another untapped goldmine to market to. Based on untrue stereotypes that Asians are “predisposed” to smoking, these communities see more billboard and in-store ads for tobacco than other communities.


By offering discounts on their products in low-income communities, big tobacco preys on the people who can least afford the high price of addiction.


Providing free products to psych facilities. Spreading the myth that smoking lessens stress. Fighting against psych facilities becoming tobacco-free. These are some of the ways the tobacco industry has worked to make smoking part of daily life for people with mental health challenges.