Popular postcard presents a bold parody of the tobacco industry’s exploitation of the rugged American cowboy image. It playfully illustrates the evidence-based connection between smoking and male impotence. The back of the postcard includes the California Smokers’ Helpline contact information (easily trimmed for out-of-state use).
Copyright © 2006 - 2020 ETR. This material was made possible by funds received from the California Tobacco Control Program, under contract #16-10064. The Tobacco Education Clearinghouse of California is a project of ETR.