This news release provides highlights of two newly available FTC reports: Federal Trade Commission Cigarette Report for 2011 and Federal Trade Commission Smokeless Tobacco Report for 2011. According to the Cigarette Report, the amount spent on cigarette advertising and promotion by the largest cigarette companies in the U.S. rose from $8.05 billion in 2010 to $8.37 billion in 2011, due mainly to an increase in spending on price discounts, or discounts paid to cigarette retailers or wholesalers in order to reduce the price of cigarettes to consumers; spending on price discounts increased from $6.49 billion in 2010 to $7.00 billion in 2011; and the number of cigarettes sold to wholesalers and retailers in the U.S. declined from 281.6 billion in 2010 to 273.6 billion in 2011. The Smokeless Tobacco Report announces spending on advertising and promotion by the major manufacturers of smokeless tobacco products in the U.S. rose from $444.2 million in 2010 to $451.7 million in 2011, with price discounts making up the largest spending category and accounting for $168.8 billion; the dollar value of sales by these manufacturers rose from $2.78 billion in 2010 to $2.94 billion in 2011; the weight of smokeless tobacco sold rose from 120.5 million pounds in 2010 to 122.7 million pounds in 2011. The Commission has issued the Cigarette Report periodically since 1967and the Smokeless Tobacco Report periodically since 1987.







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