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Social Media Toolkit

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Table of Contents
Introduction
Agency and Coalition Approval
Social Media Strategy
Set Up Your Social Media Account
Budgeting for Social Media
Social Media Policies and Procedures
Building Your Community
Content
Building Followers
Social Media Analytics
Using Facebook
Using X
Using Instagram
Social Media Tips
Videos
Only Got a Minute or Two? - What is Social Media?
What is Social Media?
What Does Social Media Success Look Like?
Only Got a Minute or Two? - Agency and Coalition Approval
Only Got a Minute or Two? - Social Media Strategy
Successful Social Media Strategy
How to Set Up Your Facebook Account
Only Got a Minute or Two? - Allocation of Resources
Initial vs. Ongoing Costs
Only Got a Minute or Two? - Social Media Policies and Procedures
Social Media Policy Comparison
Only Got a Minute or Two? - Building and Maintaining Your Community
Dealing with Trolls
Engaging Your Online Community
Only Got a Minute or Two? - Content
Storytelling
Only Got a Minute or Two? - Building Followers
Figuring Out What Content Works
Only Got a Minute or Two? - Evaluation
Using Facebook's Analytics Feature
Vanity Metrics - Use or Avoid?

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