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  1. Greenwood, S, et al. Social Media Update 2016. Pew Research Center—Internet and Technology. (2016). [Accessed 5/2018].
  2. Allen, R. Getting Started with Social Media: A Strategy Toolkit for Nonprofits. Rita Allen Foundation. (2015). [Accessed 5/2018].
  3. Shattuck, S. Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. Hubspot, Inc. (2017). [Accessed 5/2018].
  4. Kerpen, D. Dave Kerpen: 'What's Cooler Than Reaching a Billion People on Facebook?'. Inc. (2013). [Accessed 5/2018].
  5. Livingston, G. 5 Tips for Creating Non-Profit Online Communities. Mashable. (2010). [Accessed 5/2018].
  6. Roberts, P. 8 Ways to Respond to a Social Media Crisis. Our Social Times: Social Media for Business. (n.d.). [Accessed 5/2018].
  7. Sullivan, K. Manage Negative Social Media Comments Effectively, Confidently. Nonprofit Business Advisor. (2011).
  8. Grona, M. How to Establish Your Nonprofits Authority Through Content Curation. Nonprofit MarCommunity. (2014). [Accessed 5/2018].
  9. Social Media Guidelines and Best Practices. Centers for Disease Control and Prevention. 2012. [PDF file]. [Accessed 5/2018].
  10. Mansfield, H. 9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks. Nonprofit Tech for Good. (2014). [Accessed 5/2018].
  11. YouTube by the numbers. YouTube. (n.d.). [Accessed 5/2018].
  12. Girardin, L. How Teen Peer Educators Can Create and Share Social Video. LinkedIn Slideshare. (2014). [Accessed 5/2018].
  13. Koetsier, J. (2017). Facebook: Native Video Gets 10X More Shares Than YouTube [Accessed 8/2018].
  14. Patel, T. Here’s how to rule with this influencer marketing strategy. (2017). [Accessed 5/2018].
  15. Campbell, J. What Nonprofits Need to Know About Measuring Social Media ROI: Don’t Be Distracted by Vanity Metrics—Measure the Right Stuff. The Balance. (2017). [Accessed 5/2018].
  16. Kanter, B., interviewed by Berkman, R. Nonprofits Get More from Social Media with Metrics. MIT Sloan Management Review. (2013). [Accessed 5/2018].
  17. The Guide to Meaningful Nonprofit Metrics. Classy Resource Guides. Classy. (n.d.). [Accessed 5/2018].
  18. Cici, K. Social Media Evaluation: A Survey of Minnesota Nonprofit Organizations. [PDF file]. The Advancement Co. and the Minnesota Council of Nonprofits. (2011). [Accessed 5/2018].
  19. Shattuck, S. Which Social Media Metrics Should Nonprofits Keep Track Of? Nonprofit Hub. (n.d.). [Accessed 5/2018].
  20. Clement, J. Number of monthly active Facebook users in the United States and Canada as of 1st quarter 2020. 6 May, 2020. [Accessed 10/2020].
  21. Clement, J. Favorite social networks of U.S. teens 2012-2019. 23 July, 2020. [Accessed 10/2020].
  22. Smith, K. 7 August, 2019. 25 Facebook Advertising Statistics That Will Blow Your Mind [Accessed 10/2020].