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Endnotes

  1. Greenwood, S, et al. Social Media Update 2016. Pew Research Center—Internet and Technology. (2016). http://www.pewinternet.org/2016/11/11/social-media-update-2016 [Accessed 5/2018].
  2. Allen, R. Getting Started with Social Media: A Strategy Toolkit for Nonprofits. Rita Allen Foundation. (2015). http://www.ritaallen.org/app/uploads/2016/08/RAF-Social-Media-Toolkit-compressed.pdf [Accessed 5/2018].
  3. Shattuck, S. Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. Hubspot, Inc. (2017). https://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data [Accessed 5/2018].
  4. Kerpen, D. Dave Kerpen: 'What's Cooler Than Reaching a Billion People on Facebook?'. Inc. (2013). https://www.inc.com/dave-kerpen/facebook-ads-customer-targeting.html [Accessed 5/2018].
  5. Livingston, G. 5 Tips for Creating Non-Profit Online Communities. Mashable. (2010). http://mashable.com/2010/02/12/non-profit-communities/#VYRcMZw6jEqA [Accessed 5/2018].
  6. Roberts, P. 8 Ways to Respond to a Social Media Crisis. Our Social Times: Social Media for Business. (n.d.). https://oursocialtimes.com/8-ways-to-respond-to-a-social-media-crisis [Accessed 5/2018].
  7. Sullivan, K. Manage Negative Social Media Comments Effectively, Confidently. Nonprofit Business Advisor. (2011). http://www.nonprofitbusinessadvisor.com/Article-Detail/manage-negative-social-media.aspx
  8. Grona, M. How to Establish Your Nonprofits Authority Through Content Curation. Nonprofit MarCommunity. (2014). https://nonprofitmarcommunity.com/establish-nonprofits-authority-content-curation [Accessed 5/2018].
  9. Social Media Guidelines and Best Practices. Centers for Disease Control and Prevention. 2012. [PDF file]. https://www.cdc.gov/socialmedia/tools/guidelines/pdf/facebookguidelines.pdf [Accessed 5/2018].
  10. Mansfield, H. 9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks. Nonprofit Tech for Good. (2014). http://www.nptechforgood.com/2014/09/14/9-must-know-best-practices-for-distributing-your-nonprofitscontent-on-social-networks [Accessed 5/2018].
  11. YouTube by the numbers. YouTube. (n.d.). https://www.youtube.com/yt/about/press [Accessed 5/2018].
  12. Girardin, L. How Teen Peer Educators Can Create and Share Social Video. LinkedIn Slideshare. (2014). https://www.slideshare.net/girardinl/how-teen-peer-educators-can-create-and-share-social-video [Accessed 5/2018].
  13. Koetsier, J. (2017). Facebook: Native Video Gets 10X More Shares Than YouTube  https://www.forbes.com/sites/johnkoetsier/2017/03/13/facebook-native-video-gets-10x-more-shares-than-youtube/#2ade82cc1c66 [Accessed 8/2018].
  14. Patel, T. Here’s how to rule with this influencer marketing strategy. PRmention.com. (2017). https://www.prmention.com/blog/heres-how-to-rule-media-with-this-influencer-marketing-strategy [Accessed 5/2018].